Posts in category: Marketing

You always dream about starting your own business, which is why you ditch the 9-5 traditional route and entered entrepreneurship. After putting in all the effort, you managed to establish your own business, but you did not receive the same response you are expecting to get. Your business growth remained stagnant. Does all this seem familiar? If yes, then you are not alone because this happens with most business owners.

Want to overcome this problem? You are at the right place. In this article, you will learn about five steps you need to take to speed up your business growth in Australia.

1.     Know Your Customer Better

The key to the success of any business depends on how effectively they understand their customers and their needs. The more you know about your customer preferences the better services and products you can offer them. Spend time and resources in developing a buyer persona and charting out the buyer journey. Develop a depth understanding of your customer needs, wants, and biggest pain points so you can launch hyper-targeted marketing campaigns and launch products that your customer want.

2.     Deliver More Value

Irrespective of which industry you operate in, you might come across some competition. One of the best steps for business growth is to deliver more value than your competitor. This not only helps you gain new customers quickly but also helps you stand out from the crowd. You can offer some extras and special discounts and offers to both new and existing customers.

3.     Diversify Your Product Offerings

There are businesses that serve a niche market. When you are offering products or services which caters to the specific need of a portion of a population, it is more difficult to generate higher revenue and speed up business growth. Business owners can easily overcome this problem by diversifying their product lines and offerings.

4.     Create Buzz

One of the main differences between a startup and an established business is popularity. More people know about a popular brand than a new startup. As a new business owner, you need to minimize that gap by making some noise. Create hype before product launches and capitalize on it by following it up with product presentation and promotion.

According to a Sydney based web design agency, Your goal should be to increase awareness about your brand and build trust with your customers. Turn your satisfied customers into brand advocates by delivering a wonderful experience so they can paint a positive picture of your brand amongst their friends and family members.

5.     Form Strategic Partnerships

What if you are competing against an industry leader who enjoys a monopolistic status? The best way is to form a strategic partnership with brands that align with your brand’s philosophy, mission, and vision. It gives you access to a new customer base and allows you to promote your products and services to them. If done correctly, these strategic partnerships could take your business to new heights.

How do you take your business to the next level? Let us know in the comments section below.

While it may appear simple running a small coffee shop or bakery or any small business for that reason, in reality, it’s much complicated and can only be understood by a person who has actually experienced it. Honestly, more than the core business itself, the process of handling the other stuff like marketing consumes the most time.

Now, if you have had such experience of venturing into a small startup we know you would be able to relate the experience with anxious days and sleepless nights in hope to gain a little more market penetration and to be able to attract few more customers. Now, below we will be looking at ways how small businesses can increase their presence in the online industry; because frankly, that’s one avenue that offers unlimited growth opportunity for local startups and small businesses.

The first aspect of getting a small business online is to get a professional looking website. Perhaps, we don’t need to emphasize the importance of a website for online business as website represent your online shop (just like brick and mortar store) where future customers will land and browse through your products and services. So, to be able to welcome and impress the visitors on your website, you’ll need professional web developers and designers to perform some magic in this aspect. Now the reason why we specifically mentioned professional web design and development services is that you need industry experts with years of experience to be able to create something unique and appealing for customers (remember, there will be hundreds of businesses offering similar products/services and you would have to compete with them).

And not to forget, it isn’t a one time job because as an online store you would like to continuously update products/services because that’s an important part of making the sales. And with already so much at your hands, how do you plan to create an effective digital marketing strategy to market your business and back the campaign with tangible metrics with our professionals working for you?

Well, you simply don’t require to get into this fuss…

That’s precisely why many startups and local businesses turn to professionals to create and improve digital marketing strategy.

Now, while hiring professional digital marketing agency might be a compulsion, however, when talking about small businesses the primary concern always remain the cost. So, is it really a cost-effective solution? Won’t it be too expensive for the budgetary constraints of most small businesses?

No.

While the price might intimidate businesses at first, in pure economics measures, it’s definitely worth the investment. That’s simply because once you succeed in creating an effective digital marketing strategy, you can count on it to give your business the boost that’s many folds larger than your investment. And lest not we forget that by outsourcing the digital marketing strategy to professional agencies, you save precious time to invest in core business activities.

Why you need a digital marketing strategy?

Still not convinced to go with a digital marketing agency? Well, we understand the anxiety you might be feeling due to the costs involved in here. So, let’s just give you a broad overview of some of the benefits that you would be cherished by partnering with digital marketing professionals.

Now, we believe that since you are running a small business, you must be well aware of the highs and lows of the business and in all the years that you have worked in the industry, you would know the importance of marketing your business to the right audience in the right way, right?

However, with so much already at your hands, do you really think you have the “Time” or “Capacity” to truly lead the marketing and sales strategy? Because at the end of the day, it isn’t anybody else b but you who would gain or lose. So, if you really think that you aren’t the right guy to strategize the marketing and sales strategy for the business, then you need to invest in professionals.

Lastly, even at times when you are getting higher sales and feel content with the performance, there comes a time when you need to expand your horizons or you’ll lose ground. And while you look out to expand the business footprint, a professional digital marketing company can help you explore new horizons in a better-researched way.

Want to know the key metrics?

Key Business Metrics

Perhaps one of the most pressing features of digital marketing services is the tangibility of key metrics. Whether it’s the bounce rate, click-thru rate, and average time spend by visitors landing on your website or conversion rate all of these key metrics that indicate the success or failure of the campaign can be measured.

A professional digital marketing agency will be able to create an effective digital marketing strategy for your small business that is aligned with your business needs. Apart from executing the strategy, the agency will also be responsible to keep tracing the key metrics of the campaign and take timely actions against any low-performing campaign to ensure your business is able to achieve the most KPIs. More than anything else, you will be provided with tangible and quantified reports showing the performance of the campaign in numbers, so you stay alert with the progress of the campaign.

Benefits of digital marketing agency!

So, now that we are reaching somewhere, here are few pointers to consolidate the effectiveness of reliable and experienced digital marketing agency Sydney for small businesses:

• Build an online reputation
• Increase customer loyalty
• Transform your business into a brand
• Automate the marketing process
• Create engaging campaigns
• Plan, implement and track marketing ROIs
• Increase leads & Revenues

Ready to aim for new horizons?

Well, let’s just simplify the equation. As a small business owner, you need to reach to the right audience, be present at the right platform and create a marketing strategy that relates to the business model as well as the targeted audience. And while you may think it’s achievable with a DIY project, going with professional digital marketing services will certainly reveal you with better results across all key metrics.

At Starlinks, we understand what it takes to create an effective digital marketing strategy. We have the resources and experts that can help your business reach new horizons by leveraging the power of digital marketing.

Start Now!

Digital marketing’s discipline is intended for people who have a spark and deep inclination towards the world wide web. In case you got an e-mail offering a selection of websites to contact for wallpapers or music you are not new to the world of the advertising world. It’s also become one of the primary career choices in the situation. Digital media, such as internet e-mail, radio, and television, now playing an imperative role inside the multi-channel campaigns. Internet marketing’s popularity can be gleaned from the fact that plan or no advertising spending budget might be considered complete unless it contains the part.

Companies need people who can effectively plan & direct online campaigns and execute them judiciously. Web advertising encompasses a diversified range of specialized fields, like internet search engine optimization, internet search engine marketing, custom designing, e-commerce solutions, e-mail marketing and copywriting. There are many opportunities that now exist in the digital advertising world. There are digital agencies in Gurgaon, where there is no shortage of internet advertising jobs. There’s great scope for experts to do enriching work. What’s more, the jobs in Gurgaon are and the best thing is that these jobs pay workers salary packages.

There are many digital advertising bureaus such as A global 360, in Gurgaon, etc. Internet advertising job functions. You should note that the job function for every designation is challenging and distinct. The digital online marketing field is continuously evolving and with time, brand new career opportunities will likely emerge in the field. Therefore, it’s significant to have the right ability to evolve yourself with the digital online marketing world. 5 million projects are expected to be created from the digital online marketing space by 2016. India is emerging as a strong digital outsourcing hub for various services, such as copywriting, website design and social network.

Now, both companies and consumers are increasingly shifting their focus to the online world. As per this report of Google India, at present, India has over 200 million online users and by 2018, 50% of the nation’s population would get connected throughout the internet. Digital online marketing became a big source of social interaction, entertainment, news, etc. Therefore, it’s feasible to tap a lot of individuals through this source. As conventional advertising strategies are gradually going nowhere, the digital online advertising scope is expanding at a fast rate. It’s anticipated that in 2015, visually appealing content, facts, pictures, etc, are going to rise at a tremendous pace.

About the author:

Taimoor Khan is a senior digital marketing expert with over 5 years of experience working in the digital marketing industry. He is currently associated with Starlinks – A graphic design company Sydney.

It’s proven to be significant for every business and each to have their existence on the web. Not only big and small companies, but several individuals have their personal web site nowadays. Everyone can agree that communication plays a key to the success of entrepreneurship or business. The way to keep your customers is through the web. Then you need to choose an inexpensive website design for the same if you wish to give your business a boost and spread consciousness about it. A website design provides you an option to promote your products and services to millions of customers through online and lets you represent your business, products or services online.

Websites capture prospective customers and aid you in hitting on their vulnerability. This is among the most effective and realistic ways of scattering consciousness about your company services and products and for attracting a broad range of traffic. These designs are admired because receive the optimal and everybody wants to conserve money from each bug. These inexpensive websites precisely do the same as pricey ones. The cheap website design provides you the utmost publicity necessary for your business, to build up your business, to fulfill or get in contact with more manufacturing partners and clients to amplify your database, to restrict a broader marketplace and possible customers, for developing a new name for your business, for promotion, advertising and open relationship work and far more.

Previously in advertising, people used to try Hit and Trial procedures. Earlier they used to pay out big Quantities on online marketing strategies uncertain whether or not it’ll be flourishing and will be competent to rope in clients. In this way, Exactly the capital on Exactly the unproductive strategies was misused and wasn’t able to overlook power, time along with other resources. And on the other hand, an internet site design, especially a custom website design, is reasonable and complete packages that may serve all of your needs and expectations. It is a never-ending process as the internet works for 24/7/365 days.

You can exhibit your website just in few seconds anyplace and anytime to all of your prospective clients. Therefore, it’s a prompt and affordable business approach. You can continuously test whether your company or your product or your service is victorious and whether the clients are pleased and satisfied with that. This could also be done, by especially providing a feedback option on your site, where clients can provide their first-hand experience on the quality of one’s business services and products.

Content marketing is one of the best practices to market your online business and reach the target audience at the global stage. Now for many businesses content marketing is a part of SEO suite, which by the way isn’t completely false. However, when we talk about content marketing, we are actually discussing one of the safest and surest routes towards online business marketing, which can deliver results without any other associated SEO services.

Now, one of the biggest difference between SEO services and content marketing includes:

–           Content marketing is one investment that doesn’t really get affected by changing search engine algorithms. Yup, when you invest in high-quality content marketing, you are actually investing in a timeless asset that will continue to help you grow search engine ranking organically without being affected by changes in algorithms. I am not making this up myself, rather this is what I was told by a digital marketing expert who works at a leading digital marketing agency offering complete SEO services in Wellington and Auckland. I met this guy at a conference in Auckland and he was damn sure about the viability and effectiveness of content marketing.

Now this means that instead of investing in short-run SEO services or what we know as paid marketing to achieve better results, you actually need to invest in content marketing that will pay-off in the longer run. Ok, I am by no mean saying that SEO is dead, definitely not. SEO is well alive and here to stay, however, it does change its form and features over the years. Each year Google rolls out one major update with various intermediate changes in the algorithm and every time the algorithm is updated, it seems like you have to restart all over again. Contrarily, content marketing is one of the associated SEO technique that remains consistently powerful and delivers results in a longer run.

How to initiate an effective content marketing campaign?

Here are three of the smart tips for content marketing:

–           Detailed Content

Last time I interviewed a digital marketer offering SEO services in Sydney, he seems convinced of the utility and effectiveness of lengthy and detailed content. As per him, the age of generic, small and keyword centric blogs, articles is over. You can’t expect to generate traffic or acquire quality backlinks on smaller content that don’t offer any value. Rather, it’s time to invest in lengthy and detailed content that covers a specific topic completely and actually delivers some value to readers.

–           Infographics

Ok, this might not be strictly taken as content writing task, rather this is more of an intermediary between content writing and graphic designing. Now, leaving behind its genre, infographics are one of the most rewarding and appealing forms of content marketing with the potential to generate massive traffic to your website.

–           Social Media Profiles

You need to maintain a strong social media presence to be able to attract traffic and potential customers to your business website. If you take a look at the global business trend, you’ll witness that from the biggest business tycoons to the smartest young entrepreneurs maintain a strong content-based social profile to connect with their followers and endorse their business in a unique and catchy way.