logo design

Top 10 logo design companies in Brisbane

Making a solid first impression with your logo is crucial because it’s what potential buyers will see first. You can differentiate yourself from the competition and build a strong brand identity with a well-designed logo. Here are ten of the top logo design firms in Brisbane if you’re seeking for one:

  • Starlinks
  • Red Kite Design
  • Daniel Sim Design
  • BrandStrong
  • Crystal Print Media
  • Juno Creative
  • Upward Consulting
  • Farsiight
  • Chello
  • Vesanique
  • Need help selecting a company? Allow our staff to make you a personalized shortlist.

These businesses employ a group of talented and skilled designers that can produce a logo that is both eye-catching and functional. In addition, they provide a variety of other services like marketing, web design, and branding.

It’s crucial to take your needs, timetable, and budget into account when selecting a logo design firm. Make sure the company’s aesthetic aligns with your brand by perusing their portfolio. It’s also important to get a quote in advance so that you know what to expect.

The following advice will help you make the most of your logo design project:

  • Have a clear vision for your brand. What are your brand values? What kind of image do you want to project? You can explain your brand to your logo designer once you have a firm grasp on it.
  • Be specific about your needs. What size and format do you need your logo in? Will you be using it for print or digital media? Being more precise is preferable.
  • Be open to feedback. Your logo designer is an expert in their field, so be open to their suggestions. They might have concepts that you haven’t considered.
  • Don’t be afraid to ask for revisions. Once you have a draft of your logo, be sure to provide feedback and ask for revisions as needed. Your goal is to create a logo that you love and that represents your brand perfectly.

If you’re looking for a logo design company in Brisbane, there are many great options to choose from. The companies listed above are all experienced and reputable, and they offer a range of services to meet your needs.

A logo design business should take your needs, timeline, and budget into account. It’s also important to look at the company’s portfolio to see if their style matches your brand.

logo design in Malbourne

Logo Design Trends to Watch in 2023

As we step into the dynamic world of design in 2023, logo designers and brand enthusiasts are eager to explore the latest trends that will shape the visual identities of businesses worldwide. In this blog, we’ll dive into the logo design trends that are expected to dominate the scene in 2023. Additionally, we’ll take a closer look at how these trends are influencing the vibrant logo design landscape in Melbourne, a city known for its creative industries and diverse businesses.

  1. Minimalism and Simplicity:

Minimalism has been a prevailing trend in logo design for some time, and it’s not going away in 2023. Clean lines, simple shapes, and uncluttered designs continue to reign supreme. This trend is all about conveying a brand’s essence in the most straightforward and memorable way possible. Logo design in Melbourne has also seen a surge in minimalist designs, with businesses across various sectors opting for sleek and sophisticated logos that resonate with the city’s modern, cosmopolitan vibe.

  1. Organic and Handmade Elements:

In contrast to the rigidity of minimalism, 2023 is witnessing a surge in logos that incorporate organic, hand-drawn, or handmade elements. This trend adds a personal and authentic touch to branding. Melbourne-based logo design studios are increasingly infusing their creations with these elements, allowing businesses to connect with their audience on a more human level.

  1. Color Gradients:

Color gradients are making a strong comeback in logo design. By blending two or more colors seamlessly, designers can create eye-catching, vibrant logos that captivate audiences. In the world of logo design in Melbourne, this trend is being embraced by tech startups and creative agencies, adding a touch of innovation and energy to their brand identities.

  1. Responsive and Adaptive Logos:

In our digital age, responsive and adaptive logos are becoming crucial. These logos can adapt to different screen sizes and platforms without losing their impact. In the context of Melbourne logo design, this trend is particularly relevant as businesses strive to maintain a consistent brand image across their online presence, catering to the diverse digital landscape of the city.

  1. Sustainable and Eco-Friendly Design:

As environmental concerns continue to grow, many brands are opting for logos that reflect their commitment to sustainability and eco-friendliness. In the context of logo design in Melbourne, where environmental consciousness is deeply ingrained in the city’s culture, businesses in the renewable energy and eco-friendly products sectors are leading the way with green-inspired logos.

  1. Abstract and Geometric Shapes:

Abstract and geometric shapes are being used creatively in logo design to convey complex ideas and concepts in a visually appealing manner. In the diverse business landscape of Melbourne logo design, this trend is helping brands stand out by showcasing their unique attributes and values through innovative shapes and patterns.


The world of logo design is ever-evolving, and 2023 promises to be an exciting year for the industry. As we’ve explored, logo design in Melbourne is no exception, with businesses in this vibrant city embracing these trends to craft compelling brand identities. Whether you’re a designer or a business owner, staying updated on these trends will be essential for creating logos that resonate with your target audience and reflect your brand’s identity in the ever-changing landscape of design.

Unlocking Logo Design Excellence

Leonardo da Vinci’s famous quote, “Simplicity is the ultimate sophistication,” applies perfectly to logo design. The most memorable logos are often the simplest. A clean and uncluttered design is not only visually appealing but also easy to remember. Now consider creating a logo for Sydney that depicts the culture and vibes of the city. When it comes to business success in Sydney, crafting a memorable and effective logo is paramount. A logo is not just a symbol; it’s the visual cornerstone of your brand, conveying your story, values, and uniqueness to your audience. In this blog post, we’ll explore the art and science of logo design and how it applies specifically to the vibrant city of Sydney. We’ll also highlight the importance of finding the right professionals for logo design in Sydney to help you unlock your brand’s full potential.

Following are a few steps on how we can craft logo design with a Sydney vibe.

  1. Capturing the Sydney Vibe
  2. The Sydney Color Palette
  3. Drawing from Local Inspiration
  4. Typography with a Sydney Flair
  5. Simplicity and Versatility
  6. The Professional Advantage

1. Capturing the Sydney Vibe

Sydney’s unique character is a blend of rich history and modernity, and your logo should reflect this. Incorporating elements that showcase Sydney’s iconic landmarks, such as the Sydney Opera House or the Harbour Bridge, can be a powerful way to connect with the local audience. However, the challenge lies in doing so in a fresh and unique manner.

2. The Sydney Color Palette

When creating a logo design in Sydney, color choices hold significant importance. Sydney is known for its stunning blue skies and pristine beaches, making shades of blue and turquoise popular choices. These colors evoke a sense of trust and reliability. But don’t hesitate to infuse additional vibrant colors that represent Sydney’s diverse and creative culture.

3. Drawing from Local Inspiration

Local culture and art can be an invaluable source of inspiration for your logo design. Sydney’s diverse culture and vibrant art scene offer a multitude of ideas to make your logo truly unique. Consider incorporating elements from Indigenous Australian art or drawing inspiration from the city’s lively street art scene.

4. Typography with a Sydney Flair

Typography plays a critical role in logo design, and in Sydney, it’s no different. The font you choose should resonate with your brand’s identity and connect with the local audience. Whether it’s a modern sans-serif font or a classic serif font, make sure it complements your logo’s overall design and message.

5. Simplicity and Versatility

Sydney’s fast-paced lifestyle demands simplicity in design. A cluttered or overly intricate logo may get lost in the city’s hustle and bustle. Aim for a clean and straightforward design that’s not only easy to remember but also versatile, looking great in different sizes and in both black and white and color.

6. The Professional Advantage

While DIY design tools are accessible, when it comes to logo design in Sydney, nothing beats the expertise of professionals who understand the local market. Seasoned designers can create logos that not only represent your brand but also resonate with the Sydney audience.


In the competitive business landscape of Sydney, a unique and high-quality logo is your key to success. By capturing the essence of the city, using its color palette, drawing inspiration from local culture, focusing on typography, simplicity, and versatility, and seeking the expertise of professionals for logo design in Sydney, you can create a logo that tells your brand’s story and stands out in the vibrant market. So, embark on your logo design journey with a fresh perspective, and let your logo become the visual identity that unlocks new opportunities for your brand in Sydney.

How to Design a Logo Few Steps to Creating a Logo

How to Design a Logo Few Steps to Creating a Logo

So you need to plan a logo for your organization or association. In the event that you have the assets, our first idea is to recruit or commission a fashioner. Planning a logo may appear to be basic, yet ask any great architect and they’ll reveal to you it’s not. The planning cycle once in a while is.

Also, you get what you pay for, and we need you to have the best.

Be that as it may, in the event that you need to begin constructing your image’s visual character and recruiting a fashioner isn’t a possibility for you, we’re here to walk you through it. We requested three fashioners with a consolidated 25+ years of experience to impart to us how they plan a logo.

What is a logo?

This inquiry likely invokes clear pictures of an acclaimed swoosh or an apple with a nibble removed from it. All things considered, we as a whole understand what a logo is.

A logo is an image or configuration used to distinguish an organization or association, just as its items, administrations, representatives, and so forth

In its least difficult definition, a logo distinguishes. It’s the means by which your organization is perceived and recalled among others. It likewise works as the substance of your business.

Your logo can likewise be a chance to say something about your association. Take Amazon’s, for instance. The smiley bolt imparts that the organization sells everything from “A-Z” and furthermore addresses how cheerful clients are at the point at which they shop with them.

One admonition is that despite the fact that a logo can pass on a more profound significance, it doesn’t need to. Indeed, most organizations attempting to settle on a logo are just asking a lot of it. Every one of the three of our creators concurred the vast majority put an excessive amount of confidence in logos (geeky configuration joke expected).

So recollect, a logo may assume a significant part, yet it isn’t all that matters.


This is a typical conflation, yet your logo isn’t your imagination. Also, your image isn’t your logo. Your image is immaterial; it’s your standing—people’s opinion about when they hear your name, what they inform others concerning you, and how you affect them. Your image is worked from 1,000 touchpoints with your clients—not from a logo.

Your visual personality

At the point when new organizations or associations demand a logo, a decent planner will say, “You don’t simply require a logo, you need a brand personality.” Logos are important for the image, yet they’re not the whole thing. They’re only one picture inside a bigger visual framework that incorporates your shadings, typography, photography, visuals, format, and so on

A pointer of accomplishment

Your logo won’t represent the deciding moment of your business. Enron’s logo was acceptable, however, the organization’s moral code wasn’t. Two Men and a Truck is a billion-dollar organization, and its logo is a stick figure drawing planned on a napkin by the authors’ mom. The best logo on the planet can’t save a bad business, nor can the most exceedingly awful logo keep down a genuine one.

Presently that we’re sure about what a logo can and can’t do, we should begin the plan interaction.

Instructions to plan a logo

Here are two things to remember as we make a plunge:

Configuration is a ton of procedures. Indeed, you should make something visual eventually. In any case, a lot of the work is vital, particularly toward the start. Beset up to accomplish more reasoning and dynamic than drawing.

You’re not simply planning a logo. Recollect that the logo is just essential for a bigger visual framework, and its individual pieces all need to cooperate.

To do this right, you’ll need to work in stages. While each planner’s interaction appears to be unique, the one we will control you through has five stages:

  1. Find
  2. Investigate
  3. Plan
  4. Refine
  5. Characterize

Each stage has its own objective, cycle, and deliverable. We’ll diagram why each stage is significant, the arrangement of activities or steps you need to take, and the last deliverable you’re running after—which you’ll require for the following stage.

Stage One: Discover


The revelation stage is the “issue” stage. Fashioners utilize this opportunity to coax out however much setting and foundation as could be expected to completely comprehend their customer’s organization or association, its qualities, business, brand credits, and so on This is additionally an opportunity to offer primer plan conversation starters about the ideal look and feel, all conceivable use-cases and any unquestionable requirements or exceptional solicitations.

As far as you might be concerned, this will be even more a self-revelation stage. You will likely have a strong comprehension of who your organization/association is, the thing that you have confidence in, what you need to achieve and how you need to arrive. Keep in mind, you’re not simply planning a logo. You’re forming your image personality.

While you may think you know these things, I urge you to go through the activity of recording your answers. My estimate is that there’s certain things you haven’t considered.


Ask yourself:

For what reason do you need or potentially need another logo? What’s the impetus for this plan?

What is the importance/story behind your organization name?

Who are your intended interest groups?

Who are your fundamental rivals?

What are your objectives for this new logo? How might “achievement” be estimated?

Who are your 3-5 top brand “good examples?” Who’s the look and feel do you appreciate?

What do you need individuals to feel when they see your logo?

What are the qualities you wish your image to communicate?

What are the one-of-a-kind attributes of your image’s character?

For instance: Is your image refined, inquisitive, nostalgic, lively, and so on?

This is an extraordinary asset to assist you with investigating this more.

What will be the principal use instances of the logo/visual framework? Social? Site? Shirts?

Setting matters!

Any unique demands or unquestionable requirements remembered for the plan? In the event that a visual revive, anything to keep up with the past cycle?


After you’ve addressed these inquiries, you’ll sum up the appropriate responses in an innovative technology that gives an overall outline of your business. You may include: your target for the plan interaction, the tone of your image, visual contemplations and an early vision for the plan framework and logo, including any subjects that surfaced in this stage.

Not exclusively will you utilize this system record to control your next stage, you’ll likewise utilize it to pass judgment on your prosperity all through the cycle. Toward the finish of each stage, assess your expectations by how well they satisfy the vision set up in the inventive procedure. At the point when sincere beliefs and inclinations unavoidably emerge, allude back to this record to remain objective.

Stage Two: Explore


This is your examination stage, yet “investigation” sounds seriously energizing. What’s more, it is, we guarantee. The investigation stage may very well be the best time and—as somebody who’s leaving on this plan interaction solo, and perhaps interestingly—the most supportive.

Basically, you’ll turn your concentrate outward to experience and investigate configuration out on the planet. Your objective here is twofold: Get taught and get propelled.


Start basic by googling essential plan standards. Look into the essentials like style, shading, and typography.

Our originators referenced that specific standards of shading hypothesis can be particularly useful for logo plans. Various tones summon various feelings and practices, assisting you with making the ideal enthusiastic reaction from your crowd. It’s intriguing stuff, truly.

sprout social logos

For instance, blue rouses trust, constancy, and authority. It’s no fortuitous event that blue is a mainstream decision for banks, Mastercards, and programming. Green inspires sensations of harmony, development, and wellbeing. Organizations like Whole Foods and BP utilize green in their marking to deliberately convey a degree of care for the planet.

Find which shading will inspire the sentiments you need from your crowd.

Whenever you have an idea about the fundamentals, begin gathering intel. Look first to your nearby rivals, at that point to your more extensive industry. Don’t simply take a gander at logos. Experience the whole visual framework by noticing brands across various channels, ie. site, distinctive web-based media networks, and so forth Take notes. What components stand apart to you, both great and awful?

Then, look outside your industry. Investigate what’s moving among the plan local area. Look to sites like Dribbble, Behance, and Brand New for ongoing innovative work from the world’s driving fashioners. Search #logodesign or other related hashtags on Instagram. The site 99designs additionally has a found page for plan motivation you may discover helpful.


Make a disposition board gather every one of the pictures, plans, shading blends, photographs, representations, and indeed, logos, you felt attracted to, and address the look and feel you need for your image character.

In case you’re feeling cunning, you can make a real board by reordering printed pictures. In any case, most originators keep it advanced. The most straightforward approach to gather is Pinterest, yet on the off chance that you need to share/survey effectively, simply reorder your pictures into an archive.

In case you’re attracted to a few plan bearings, make separate state of mind sheets for each. Make certain to incorporate short depictions about how each board’s visual decisions express the brand ascribes itemized in your inventive methodology. In a perfect world, you’d present these sheets to different colleagues to a chief, and they’d help you limited down to one bearing.

Stage Three: Design


At long last! The objective here is quite direct: Take every one of the contemplations and contributions from the initial two stages and begin producing some logo plans.


There’s a ton to consider when moving toward how to plan a logo:


Before you start, ensure you have what you’ll have to plan:

Pencil and paper

Outlining some primer thoughts is an extraordinary spot. Don’t over-confound this. Configuration is an iterative cycle. Regardless of whether you figure you can’t draw, make harsh representations of the thoughts in your mind. Your cerebrum will be compelled to think innovatively—which is actually the mentality you need…..


What is logo and Types of Logos

Logos are symbols made up of text and images that are used to identify a company, the products, and services they offered or any brand.

It helps customers understand what the company does? This small, tiny mark or image has its own value and worth. A logo often consists of a phrase and a symbol, sometimes known as a brandmark.

What does a logo do?

Logos serve many functions. A logo gives the business a unique mark that differentiates it from other businesses or competition.

A logo identifies key information about your business. It can communicate the industry you exist in. A logo builds brand recognition. Logos leave a visual impact that reminds the customers. Without mentioning the company name, it creates visual associations with a firm to help you remember your brand.

What are the elements of a logo?


Typographic elements of some sort are typically present in logos. Occasionally, it is accompanied by icons or symbols made of any kind of abstract geometric shape.


 Logos can be black and white, monochrome, or multicolored.


The context of a logo’s usage defines it as well.

We see logos in print, on business cards, on the internet, in advertisements, and on shops.

What makes an impressive logo?

A good logo successfully communicates its messages.

Types of Logos:

There are many different types of logos:

A logo can take form literal through symbolic, from word-driven to image-driven. Every kind of logo combines text and imagery to create a unique look and feel for your business.

The logo is the first thing your target audience will see on your stationery, letterhead, or on your website, etc.

Which type of logo is best?

Every style of logo design has benefits and drawbacks.

In general, all logos falls into five categories:

 There are 5 Types of Logos:

  • Wordmarks
    It has been designed to convey a brand attribute or positioning. These are text logos with a distinctive style that spell out the name of the company or brand.

These logos allow for the flexible usage of either or both elements in a range of applications by combining a wordmark and an icon or symbol.

  • Letterforms
    A distinctive design that uses one or more letterforms to help remember a company’s name. These Lettermarks are unique typographic letters. Many organizations used this type of logo to define the company’s products or services better than the full name.
  • Emblems
    A mark that combines a picture element with the corporate name. An emblem logo encases the company name within the design.
  • Pictorial marks
    A streamlined and stylized literal image that is instantly recognizable
  • Abstract marks
    A sign that may represent any major notion and frequently represents ambiguity in strategy. It is simple and the human mind can easily remember.

Use of a straightforward symbol or icon is recommended if you intend to grow a big company.

A solid logo is essential to build a strong business or organization. A well-designed logo can develop loyal followers through simplicity and memorability.

Make sure it will accurately represent the company when you design one. There are many factors to keep in mind such as:

The logo looks, what someone feels when they see the logo, the color theme, its shape, etc

The company should study and take extra care while the logo design project is assigned to an in-house employee or outsource to any website development company. Only a  mature, qualified, experienced & creative company can handle the project smoothly and can move the company on the right path.