What is logo and Types of Logos

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logos are symbols made up of text and images that are used to identify a company, the products, and services they offered or any brand.

It helps customers understand what the company does? This small, tiny mark or image has its own value and worth. A logo usually consists of a symbol or brandmark, along with a tagline.

What does a logo do?

Logos serve many functions. A logo gives the business a unique mark that differentiates it from other businesses or competition.

A logo identifies key information about your business. It can communicate the industry you exist in. A logo builds brand recognition. Logos leave a visual impact that reminds the customers. It develops visual associations with a business that keeps your brand in mind without the name of the company.

What are the elements of a logo?

Typography

A logo usually contains some kind of typographic element. It is sometimes accompanied by symbols or icons composed of any abstract geometric element.

Color

 Logos can be black and white, monochrome, or multicolored.

Context

A logo is also defined by the context in which it is used.

We see logos online, on business cards, in storefronts, advertising and it print.

What makes an impressive logo?

A good logo successfully communicates its messages.

Types of Logos:

There are many different types of logos:

A logo can take form literal through symbolic, from word-driven to image-driven. They’re all a combination of typography and images and each type of logo gives your brand a different look & feel.

The logo is the first thing your target audience will see on your stationery, letterhead, or on your website, etc.

Which type of logo is best?

Each type of logo design has its advantages and disadvantages.

In general, all logos falls into five categories:

 There are 5 Types of Logos:

  • Wordmarks
    It has been designed to convey a brand attribute or positioning. These are uniquely styled text logos that spell out the company or brand name.

These types of logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications.

  • Letterforms
    A unique design using one or more letterforms that act as a mnemonic device for a company name. These Lettermarks are unique typographic letters. Many organizations used this type of logo to define the company’s products or services better than the full name.
  • Emblems
    A mark in which the company name is connected with a pictorial element. An emblem logo encases the company name within the design.
  • Pictorial marks
    An immediately recognizable literal image that has been simplified and stylized
  • Abstract marks
    A symbol that conveys any big idea, and often embodies strategic ambiguity. It is simple and the human mind can easily remember.

It’s best to use a simple symbol or icon if you plan on building a large business.

A solid logo is essential to build a strong business or organization. A well-designed logo can develop loyal followers through simplicity and memorability.

When designing one, you need to make sure it will represent the business the right way. There are many factors to keep in mind such as:

The logo looks, what someone feels when they see the logo, the color theme, its shape, etc

The company should study and take extra care while the logo design project is assigned to an in-house employee or outsource to any website development company. Only a  mature, qualified, experienced & creative company can handle the project smoothly and can move the company on the right path.