Logos are symbols made up of text and images that are used to identify a company, the products, and services they offered or any brand.
It helps customers understand what the company does? This small, tiny mark or image has its own value and worth. A logo often consists of a phrase and a symbol, sometimes known as a brandmark.
What does a logo do?
Logos serve many functions. A logo gives the business a unique mark that differentiates it from other businesses or competition.
A logo identifies key information about your business. It can communicate the industry you exist in. A logo builds brand recognition. Logos leave a visual impact that reminds the customers. Without mentioning the company name, it creates visual associations with a firm to help you remember your brand.
What are the elements of a logo?
Typography
Typographic elements of some sort are typically present in logos. Occasionally, it is accompanied by icons or symbols made of any kind of abstract geometric shape.
Color
Logos can be black and white, monochrome, or multicolored.
Context
The context of a logo’s usage defines it as well.
We see logos in print, on business cards, on the internet, in advertisements, and on shops.
What makes an impressive logo?
A good logo successfully communicates its messages.
Types of Logos:
There are many different types of logos:
A logo can take form literal through symbolic, from word-driven to image-driven. Every kind of logo combines text and imagery to create a unique look and feel for your business.
The logo is the first thing your target audience will see on your stationery, letterhead, or on your website, etc.
Which type of logo is best?
Every style of logo design has benefits and drawbacks.
In general, all logos falls into five categories:
There are 5 Types of Logos:
- Wordmarks
It has been designed to convey a brand attribute or positioning. These are text logos with a distinctive style that spell out the name of the company or brand.
These logos allow for the flexible usage of either or both elements in a range of applications by combining a wordmark and an icon or symbol.
- Letterforms
A distinctive design that uses one or more letterforms to help remember a company’s name. These Lettermarks are unique typographic letters. Many organizations used this type of logo to define the company’s products or services better than the full name. - Emblems
A mark that combines a picture element with the corporate name. An emblem logo encases the company name within the design. - Pictorial marks
A streamlined and stylized literal image that is instantly recognizable - Abstract marks
A sign that may represent any major notion and frequently represents ambiguity in strategy. It is simple and the human mind can easily remember.
Use of a straightforward symbol or icon is recommended if you intend to grow a big company.
A solid logo is essential to build a strong business or organization. A well-designed logo can develop loyal followers through simplicity and memorability.
Make sure it will accurately represent the company when you design one. There are many factors to keep in mind such as:
The logo looks, what someone feels when they see the logo, the color theme, its shape, etc
The company should study and take extra care while the logo design project is assigned to an in-house employee or outsource to any website development company. Only a mature, qualified, experienced & creative company can handle the project smoothly and can move the company on the right path.