Last week, I shared 5 Steps to assist You Build an eCommerce Store. during this article, I’m building upon that foundation and showing you ways to enhance your eCommerce website.
One of the large reasons why now’s the clock time to take care of an eCommerce website is that buyers are online quite every. consistent with Absolunet’s COVID-19 x eCommerce Report sales have jumped:
+105% in sports equipment
+106% in Furniture and residential Decor
+160% in Food and restaurants
+161% in Appliances, Electronics, Building Materials, and DIY
Once forced to shop online due to COVID-19, many consumers will still do their shopping online, now familiar with the experience and convenience.
Because your audience is going to be spending such a lot of time online, I’m sharing some common problems that always come up and the way to enhance your e-commerce store:
1. You’re on the incorrect platform.
You’ve probably heard about the favored e-commerce website builders that allow you to create and maintain an eCommerce website with no coding or design knowledge. Basically, you drag and drop text and pictures into a template.
Some of the foremost popular eCommerce website builders include:
- Square Online Store
While many non-professionals like to recommend using these DIY site builders, there are some disadvantages to them, including:
Lack of customization. Because there are limits to what you’ll and can’t do, your site may look fairly generic and be missing the unique touches you’ll get with a professionally designed site.
Limited sub-navigation. Squarespace, for instance, only allows one sub-navigation. So it’s not suitable for bigger websites that require a deeper menu hierarchy.
Non-transferable features. If your business has grown and you would like something different, it is often very difficult (and costly) to transfer your site far away from popular eCommerce website builders.
Lack of ownership control. together with your site being housed on a third-party platform, you’re technically not the owner of your own data. If you fail to suits their terms and conditions, even innocently, you’ll have your site pack up all of sudden, and no thanks to retrieving your valuable files.
Poor SEO Optimization. Typically drag and drop website builders create tons of excess code, which adversely affects the site’s organic reach in search engines. Moreover, some 3rd party builders don’t facilitate critical tracking codes needed for correct SEO and SEM analysis.
Hidden Costs. Often the lure of free or low monthly fees is what seems appealing on the surface. However, there’s often a limited number of pages or features available unless you pay more for them.
Sadly, many small business owners who were lured by the free or low tag find themselves stuck on a platform that just doesn’t work for them and that’s once they address us for help. If that’s happened to you, allow us to know.
With the proper professional website development company, you’ll get a gorgeous and functional online store you’ll not only be pleased with but will get you the sales you would like. it’ll stand out from the competition and seamlessly reflect your branding-and, it’ll be ready to grow together with your business.
READ: 5 Steps to assist You Build an eCommerce Store
From 2017 to late 2019, approximately 28.1 million Canadians made purchases online. That’s tons of individuals who are landing on web pages and whipping out their wallets if they like what they see.
But there’s more to the method than buying a website name and loading your site with products or services. There are technical aspects to navigate and content to think about.
Do you DIY with an internet site builder or hire a pro? do you have to stick with SEO or specialize in paid ads too?
As a little business owner, I’ve helped many purchasers create successful online companies. So I’m sharing this five-step guide to starting a web business with you to form the method clearer and fewer stressful.
2. Your site isn’t aesthetically pleasing.
Your visitors want to land on a beautiful site with an intuitive layout so as to realize their trust that you simply are a reputable online store.
According to a Kissmetric study, 93% of buyers consider visual appearance to be the foremost important factor when making a purchase!
From your logo to your text font and therefore the imagery used, your web design should stay within your brand guidelines.
And you would like to form it as simple as possible for your potential clients to seek out what you offer. Nobody wants to possess to click through pages and pages to seek out a product or service, or to navigate a posh maze of menu items.
3. The user experience isn’t the simplest.
There’s more to the web user experience than making menus easy to navigate (although that’s a part of it too). additionally, to have an intuitive layout that flows from page to page, you would like to also:
1. Strive for perfection when it involves customer service. answer questions and
complaints fast and resolve issues as soon as you’ll.
Consider using a chatbot, which allows business owners to supply responses and solutions
and even generate leads and sales-24/7 through automated customer service live chat.
2. confirm you’ve got informative About Us in-tuned with|and make contact with|and call|and phone|and speak to”> and obtain in touch with Us page so your visitors can learn more about you and get in touch with you anytime they have to. Having your photo (and your team members’ if applicable) on your About Us page is often a warm thanks to welcome visitors to your site.
I also recommend having your customer service telephone number visible on every page of your site. this is often an excellent thanks to emoting the precious trust you would like to realize together with your visitors.
3. If you refund to the community in how or want your clientele to understand about something you represent, allow them to know to also build trust.
For example, we truly believe in giving back by offering our services also as financial donations to assist support several charities and not-for-profit organizations. That’s why we’ve donated our services and provided reduced-rate sponsorships to a variety of local organizations.
We share how we’re socially responsible in our About Us sub-menu.
The more pleasant and seamless you create the user experience, the more leads and sales you’ll get.
Of course, there are tons more to starting a web-based business than what I’m ready to cover here! You’ll also want to supply your visitors with:
1.Well written product titles and descriptions
2.Strong calls to action
3.Fresh SEO content like blog articles and tips
4.Video content – especially if they demonstrate the merchandise you’re selling
5.Relevant social media posts (e.g., Facebook, LinkedIn, Twitter, Instagram) that attract followers back to your website
6.Benefit-driven testimonials and merchandise reviews
So this is often just a part of a much bigger marketing strategy you’ll get to consider as you maintain an eCommerce website. Contact us to seek out out how we will help with all of those things and more.