Imagine visiting a website to find some information about a product but could not find it? We all have been in such a situation and know how frustrating it can be. Businesses can easily improve the user experience of their website by adding an effective search box on their website and save their website visitor from the pain.
In this article, you will learn about how web design company in Australia creates an effective search box for your website and why it is important for your business.
Why Search Bar is Important?
According to a research conducted by NN Group, website that has a search box achieved a success rate of 64% in 2017 but that number jumped to 92% in 2017. Another study show that 43% of website visitors immediately go to the search box after landing on your website. What is even more interesting is that fact that those users who use the search bar of your website are twice or even thrice as more likely to convert than traditional website visitors.
With each user coming to your website with different intent, it is important to provide them a solution that allow them to search for what they are looking for. It improves their user experience and persuade them to return to your website for more.
How to Create The Best Search Box for Your Website?
Here are some of the qualities that make search box great.
- Auto Suggestion
One of the most important factor n creating an effective search box is visibility of search box. It should be placed in such a way that it is clearly visible for every user. Never position it at a place where it’s visibility can be compromised otherwise; it won’t be beneficial for your users. The easier it is to click on search box, the more users will click on it.
Another mistake business make is they either allow fewer words for search box or reduce the size of search box. It leads to poor user experience. Users will not be able to enter the search query due to the character limit or they find it tough to enter their query due to the small size. As a business you don’t want that. That is why you should use a spacious search box on your website so that users can easily find information they are looking for.
Have you ever performed a search on Google? If yes, then you have seen that it will give you suggestions when you are typing in your search query. You can add the same functionality to your search box and enhance the user experience even more. Now, your website visitors looking for information won’t even have to type long sentences, they can click one of the suggestion given below and get the information they are looking for faster.
Do you have a search box on your website? How often does your website visitors use search box on your website?