You have just laid the foundation of your small business and is now looking for a dedicated website for your business. Your website is the digital face of your company. That is why it is crucial to put the right foot forward with your website. How can you create a small business website that resonates with your target audience? If you are looking for the answer to this question, then you are at the right place.
In this article, you will learn about five pivotal elements every small business website should have.
1. Clean Layout and Design
Have you ever visited a website where there is too much going around at any given time? If yes, then you might understand what I am about to tell you. Cluttered websites tend to confuse users, put off their focus instead of keeping them engaged. That is why it is important for small business website design to adopt a clean layout. It gives your website a minimalistic look and makes it look more professional without giving your website visitor an eyesore.
2. Simple Navigation
One thing web design for small businesses should have is simple navigation. Just like a cluttered website layout, confusing navigation can hamper your website engagement and increase the bounce rate of your website. As a business, you don’t want your website visitors to abandon your website seconds after landing on it just because they could not figure out how to navigate your website.
3. Engaging Call to Action
Let’s say your small business website has a minimalistic layout as well as easily visible navigation. Due to this, your website visitor is more likely to spend more time on your website and explore it. There is nothing worse for a business than to see a website visitor land on your website, examine it from start to finish and leave it just because there is no call to action on your website. Tell your users what action they should take next. Don’t forget to add an engaging call to action.
4. Testimonials
Social proof is a powerful tool to build your credibility and trust. It is even more important for small business who is still trying to find its feet and increase brand awareness. If you have few satisfied clients, use their positive feedback and comments as a testimonial. This will help you increase your customer base by attracting new customers and help you make a positive first impression.
5. Contact Us and About Us Page
Most small businesses would approach website designers for small business to get a home page developed for their website. What they don’t realize is that contact us and about us page is as important as your home page to make a great first impression. Contact us page provides all the necessary contact information such as your phone number, email address, physical address and more, while about us page gives a clear picture about what your brand does.
Which website element is most important for a small business, in your opinion? Let us know in the comments section below.