Capability statement is a concise document that highlights the business area of expertise and specialization. It is like a resume for business. The main objective of creating a capability statement is to convince others to do business with your company.
In this article, we will not give you a capability statement template but will tell you about five key areas you need to highlight when creating a capability statement.
1. Expertise and Specialization
Highlight the core competencies of your company in a couple of short sentences or bullet points. You should not mention everything your company does in this document but only highlights expertise and specialization related to the firm or agency you are sending your capability statement to. A capability statement construction might not be similar to a capability statement for health care or manufacturing.
2. Past Track Record
Mention relevant projects and experience you have working in the same industry. There is no point in highlighting irrelevant past projects in the document. Start from related agencies to local or global agencies you have worked with. You can also include your contact information so they can easily contact you. The key to success is to make your business stand out from others so only prioritize past projects that give you a competitive advantage.
3. Unique Selling Proposition
In most cases, capability statements are written to do business with government agencies. It is usually a highly competitive space. There are numerous contractors vying to win the contract. That is why it is important to highlight your unique selling proposition of value statements. Keep the government’s specific needs in mind when crafting the value statement. This should give them a clear idea about why they should pick your company over other competitors.
4. Company Description
Briefly describe your business and its history, mission, vision, and values. Try to keep it as short and sweet as possible. You can also tell about the size and demographic or geographic boundaries your company operates within. The main goal of this section should be to create curiosity and persuade them to learn more by visiting your website. This means that you should include information that creates interest but encourages agencies to know more about your business. Think of it as a starting point, not as the last interaction with prospects.
5. Contact Information
Last but certainly not least is to include contact information. Apart from the basic elements such as your email address, phone number, or address, you can also include links to your social media accounts and tell agencies how they can contact you through other channels as well. You can also include additional information such as GSA schedule contract numbers, federal and state contract numbers, and other certifications your business might have acquired. You can also share the contact details of a contact person who agencies can contact to get in touch with your business.
How do you create a capability statement? Share it with us in the comments section below.